The level of interest in all things Apple shows no sign of abating, so I decided to bite the bullet and book myself a meeting with the Business Development Manager at the Apple store, Bath. The purpose of the meeting was to discuss the feasibility of me providing ‘Apple-flavoured’ services to customers.

The Business Manager was a very amenable chap and we had a very useful discussion, the outcome of which has been me becoming a member of the Apple Store affiliation programme and, crucially, joining the Apple Consultants Network so that I can provide support and consultancy services to existing and potential new customers . This is the bit that requires me to pass a few exams so I expect to have my head buried in a great big Apple textbook for the next few months.
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Recently, Apple opened a big new store in my local shopping centre. I went along for a look and was, I have to say, suitably impressed. I was greeted with a smile at the door and invited in to look around. The interior was light, bright and airy; there were sleek video panels on the walls and, stretching out before me, were row upon row of benches adorned with the whole range of Apple products just waiting for me to come and play.

Apple welcomes Microsoft refugees

Faced with all this design excellence and the beaming young faces of the staff all eager to attend to my every tech-retail need, I suddenly felt like a poor, weary, dyed-in-the-wool Microsoft refugee who’d stumbled his way into sanctuary. The worries, stresses and strains caused by long boot up processes, awful anti-virus software, endless customisation, options boxes, tweaking, blue screens of death, etc. all began to melt away as I floated from display bench to display bench, like a bee visiting flowers.
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